Branding Manager – Platform Strategy & Positioning

BONC Network is seeking a creative and strategic Branding Manager to define, elevate, and protect the brand identity of our B2B ecosystem. You will be responsible for shaping BONC Network’s market perception, value proposition, and communication language across all channels. You will manage public relations, brand storytelling, event marketing, and visual/verbal brand guidelines to position BONC Network as the premier platform for enterprise and MSME digital enablement.

• Brand Strategy & Positioning: Define and maintain corporate brand identity, core messaging architecture, tone of voice, and visual guidelines across all platform touchpoints.

• Brand Storytelling & Campaigns: Conceptualize and execute high-impact brand campaigns, product launches, and industry awareness initiatives to establish market leadership.

• PR & Corporate Communications: Manage public relations, press releases, media partnerships, executive profiling, and thought leadership articles in major business/tech publications.

• Collateral & Asset Oversight: Oversee the creation of sales decks, corporate presentations, product brochures, website copy, video assets, and event designs to ensure brand alignment.

• Event Marketing & Industry Presence: Plan and manage platform participation in B2B expos, MSME summits, trade shows, webinars, and networking roundtables.

• Brand Perception & Reputation: Monitor brand sentiment, industry positioning against competitors, and ensure uniform brand execution across marketing, product, and sales teams.

• Education: Bachelor’s degree in Brand Management, Marketing, Mass Communication, or Journalism. MBA in Marketing/Brand Management preferred.

• Experience: 4–7 years of experience in Brand Management, Corporate Communications, or Creative Strategy, ideally within tech platforms, B2B services, or digital agencies.

• Technical Skills: Strong proficiency with brand tracking frameworks, PR toolkits, copywriting, basic design sense (Figma/Adobe Creative Suite familiarity is a plus), and media monitoring tools.

• Soft Skills: Exceptional creative writing, storytelling, executive communication, and high aesthetic/design judgement.

• Competitive compensation structure.

• Opportunity to build a category-defining brand identity in the B2B tech space.

• Dynamic work culture with cross-functional influence.

• Sponsorship for industry conferences and professional branding certifications.