Digital Sales Expert (E-Commerce & D2C Lead)

Operational since October 2022 in Bengaluru, Mihaana is an Ayurvedic personal care brand bridging 5,000 years of traditional wellness wisdom with pure plant botanicals. Inspired by the gentle warmth of a mother’s touch, we craft clean, extra-mild care for every generation—from newborns (Shishul) and growing kids (Balyam) to mothers (Matram), women, and men.

The Digital Sales Expert will drive online customer acquisition, marketplace management, and revenue growth for Mihaana across digital platforms. You will manage listings, promotional campaigns, and conversions across our D2C platform and major e-commerce marketplaces (Amazon, Flipkart, Nykaa, FirstCry, Blinkit, Zepto, etc.) to position Mihaana as the trusted choice for Ayurvedic baby and skincare.

• Marketplace Operations: Oversee day-to-day operations, product listings, catalogue optimization, and stock availability across major e-commerce and quick-commerce platforms.

• D2C Growth: Optimize the brand website for conversions, setup product bundles, manage promo offers, and enhance user experience.

• Performance & Campaign Alignment: Collaborate with marketing to run targeted e-commerce ads (Amazon Ads, Meta Ads, Google Ads) to maximize Return on Ad Spend (ROAS).

• Data & Sales Analytics: Track daily online order traffic, conversion rates, customer acquisition costs (CAC), repeat purchase rates, and customer reviews.

• Customer Journey & Reviews: Monitor digital customer feedback, address rating issues, and ensure prompt customer service resolution online.

• Target: Monthly targets and digital revenue penetration

• Education: Bachelor's degree in Marketing, Digital Media, Business Administration, or related technical fields.

• Experience: 3+ years of hands-on experience handling online sales and marketplace management for D2C personal care, baby care, or FMCG brands.

• Key Skills:

  • Deep expertise in seller central dashboards (Amazon, Nykaa, FirstCry, Flipkart, etc.).

  • Hands-on knowledge of Web Analytics, Shopify/WooCommerce platform management, and Digital Ad tools.

  • Strong analytical mindset with data-driven decision-making capabilities.