Marketing Manager – Growth & Digital Ecosystem

BONC Network (“Business On The Cloud”) is looking for an analytical, results-oriented Marketing Manager to lead growth marketing, demand generation, and digital user acquisition for our B2B digital networking and business ecosystem platform. In this role, you will design and execute performance marketing campaigns, optimize user conversion funnels, drive organic/paid traffic, and manage multi-channel B2B marketing strategies to expand our enterprise, MSME, and merchant footprint.

• Demand Generation & User Acquisition: Create and execute end-to-end B2B marketing strategies to drive onboarding of MSMEs, brands, and enterprises onto the platform.

• Performance & Paid Marketing: Plan, execute, and scale paid acquisition channels (Google Ads, LinkedIn Ads, Meta Ads, B2B industry portals) with a focus on CAC optimization and high ROI.

• Inbound & Content Marketing: Work closely with content and SEO teams to drive organic lead generation via Generative Engine Optimization (GEO), B2B blogs, whitepapers, case studies, and email marketing.

• Funnel & Lifecycle Optimization: Analyze drop-off points across user onboarding and platform engagement; implement lifecycle marketing, automated drip campaigns, and re-engagement flows.

• Market Research & Lead Scoring: Collaborate with business development and sales teams to deliver qualified B2B leads (MQLs to SQLs) and align marketing targets with revenue goals.

• Analytics & Performance Tracking: Track, evaluate, and report key performance metrics (CAC, LTV, ROAS, Conversion Rates, CTR, MQLs) using marketing analytics and CRM platforms.

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree / MBA in Marketing is strongly preferred.

• Experience: 4–7 years of experience in B2B marketing, growth marketing, or demand generation within a SaaS, B2B E-commerce, or Digital Platform ecosystem.

• Technical Skills: Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or similar), Google Analytics 4, Meta Business Manager, LinkedIn Campaign Manager, and CRM tools.

• Soft Skills: Data-driven mindset, strong analytical thinking, strategic project management, and high collaborative communication.

• Competitive salary with performance-based bonuses.

• High-impact leadership role in scaling a high-growth B2B business ecosystem.

• Flexible/hybrid work arrangements.

• Health insurance coverage and wellness allowances.

• Professional development budgets and continuous learning support.